Presentation models we know play a vital role in any marketing suite; the power of models to communicate complex projects is used to great effect in the selling of architectural schemes.
These can involve varying levels of detail and provide an opportunity to highlight particular enhancements, details and finishes that entice the eye. These types of models also fucntion effectively as exhibition pieces, prompting questions and discussion on a particular concept. Many models benefit enormously from lighting which brings a sense of fascination and excitement to a scheme.